Brooklinen has launched a 2,000-square-foot pop-up shop in New York City's SoHo shopping district, bringing its digital brand to a brick-and-mortar site for the first time. Pop-up shops help e-commerce companies promote their brands, foster loyalty, increase sales and provide a physical experience for shoppers.

Buying furniture can be stressful as you never really know how it’ll look until it’s in your house. Warsaw-based Tylko wants to change that, letting shoppers customise style and dimensions before visualising a piece of furniture at home using AR. Can this approach get armchairs rocking?

Young Americans are moving home now more than ever. And while they have a growing interest in decor, house-hopping is leading many to buy cheap, disposable furniture. Affordable and sustainable furniture-subscription company Feather is providing renters with value and Insta-credentials.

Almost 40% of Britons buy the wrong size Christmas tree every year, not to mention clothes, shoes and furniture. The IKEA Place AR app allows people to place furniture into their homes at the touch of a button. But can AR offer a practical solution to the risky business of furniture shopping?