Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

As athleisure engulfs the fashion world in its stride, denim has somewhat been on the seat of its pants. But in 2017 denim is making a comeback, with the market experiencing its largest growth in three years, with young shoppers' love for nostalgia fuelling denim's growth.

With a shortage of Middle-Eastern luxury footwear designers and a market for stylish yet comfortable shoes, Poise Design is making a name for itself. The brand’s ethos around craftsmanship, timeless design and collaborations with high-profile brands have brought it international success.

Australian clothier Outland Denim has been named as one of the world’s foremost sustainable fashion businesses. The brand was honoured in the 2019 CO Leadership Awards, highlighting the growing pull of sustainability and ethical stories within the fashion industry.