Signal9 Apr 2019
7-Eleven lab store broadens access to health foods

7-Eleven’s ‘lab store’ is a hybrid between convenience store and health food supermarket, with more tasteful decor and plenty of pricey, organic goods in stock. As attitudes towards healthy food changes in America, the chain is catering to new demands – though risks alienating existing fans of the brand.

7-Eleven lab store broadens access to health foods