Ride-hailing may have been born out of the practical need to get from point A to point B, but the industry is evolving far beyond mere transportation. In Southeast Asia, transportation giant Grab is catering to people’s desire for on-the-go entertainment by integrating VoD into rides.

Parking lots in San Fransisco are being redeveloped to make way for houses and green spaces, as more of the city's inhabitants use rideshare apps. Looking to the future, local authorities are also planning accordingly for an age where short-term rentable transport options dominate the roads.

Southeast Asia is home to some of the most gridlocked cities in the world, making traffic an accepted part of daily life. Go-Jek offers a way to minimise this disruption through on-demand motorcycle taxis that not only help people get around, but which bring a range of services to their doorstep.

China’s elderly population make up the most frequent users of domestic social media giant WeChat. Given this ageing user base and the demographic's greater spending power, there's an opportunity for brands to reposition themselves on the platform to cater to an often neglected audience.