In a world where fast-fashion is king, For Days aims to reduce textile waste in the US by recycling and replacing members’ worn T-shirts. But how sustainable is this model and will it encourage young consumers to put their money where their mouth is when it comes to ethical fashion?

Shoppers in the US are becoming more interested in a brand’s eco and ethical credentials, but only if the price is right. With many reluctant to pay a higher price for a sustainable product, many Americans believe it's the brand's responsibility to provide socially conscious items at more affordable prices.

Despite best intentions to buy clothes from ethical sources, truly guilt-free fashion remains a niche sub-section of the industry. Enter Sewbo – a system designed to fully automate how clothes are made with the help of robotics, potentially paving the way to a more ethical industry.

Endless Instagram feeds mean people also want endless clothing options for when they upload their own posts. Fashion Nova has mastered the art of influencer marketing to become to go-to shopping destination for those wanting to look bad and boujee.