Signal14 Feb 2019
Dreamies cat treat ads target 'part-time' pet owners

Cats' antipathy to humans has been seized upon by cat food brand Dreamies, in its 'Cat Borrowers' ad campaign. The TV spots show people luring cats into their house with a Dreamies treat – a nod to "part-time" pet owners, who want the benefits of pet ownership without the commitment.

Dreamies cat treat ads target 'part-time' pet owners