While China is well-known for its love of luxury fashion labels, the nation’s holidaymakers aren’t as enamoured with high-end accommodation. Hong-Kong based Rosewood Hotel Group recognises this, attracting travellers with local knowledge and home comforts over luxury and prestige.

While millions of Britons are looking to go abroad over Easter 2018, the prohibitive cost is keeping many more at home. The answer? Home-swapping. Canvas8 spoke to Andrea Tonner, a marketing lecturer at the University of Strathclyde, to find out why exchanging places is becoming a new norm.

With traditional hotels viewed as sterile and 'aparthotels' lacking personal service, discerning travellers are looking for more when it comes to a place to stay. Lamington Group’s 'Hometels' aims to appeal to this demographic, by combining home’s creature comforts with hotel-level service.

Even with a range of accommodation options on the market – from boutique B&Bs to serviced apartments and the rise of Airbnb – UK hotel chains are standing firm by providing consistency of service and amenities. But what do consumers want from a hotel stay and why do they choose hotel chains?