Signal4 Feb 2019
Match.com ad targets 'fakes' for authentic daters

Match.com has teamed with French ad agency Marcel for 'Start Something Real' – a campaign against the increased prevalence of 'fakeness'. People are tired of post-truth society and the fleeting, fake relationships that occur as a result of tech advancements and app-based dating culture.

Match.com ad targets 'fakes' for authentic daters