In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.

The Ripped Bodice is a brick-and-mortar bookstore capturing the hearts of romance enthusiasts in the flesh, even in the face of Amazon. Combining community events with a dedication to the genre’s cultural health, the sisters who run the store are as in love with the genre as their patrons.

Waterstones has opened three unbranded stores in the UK, each giving the impression that it's an independent book shop. At a time when people value authenticity, the move might improve business – but if customers become aware of Waterstones’ disguise, the brand might risk losing their trust.

With luxuriant paper, beautiful photography, and acclaimed contributors, The Book wouldn’t be out of place on a specialist newsagent’s shelf. But this magazine is only available to dedicated John Lewis and Waitrose customers, serving up high quality lifestyle content to boost brand engagement.