One of the world's largest tobacco firms, Philip Morris International, has said it wants to kick the habit in 2018 and stop selling cigarettes. While it sounds like the brand is trying to be transparent, the announcemant was slated as a PR stunt, and its reputation could be at stake if the motive is anything but pure.

A study found that almost half of hip hop music videos feature smoking, vaping and marijuana use, with branded product appearances on the rise. Because of how influential the genre’s musicians are, experts suggest that they may be inspiring young fans to take up the habit.

A study found that almost half of hip hop music videos feature smoking, vaping and marijuana use, with branded product appearances on the rise. Because of how influential the genre’s musicians are, experts suggest that they may be inspiring young fans to take up the habit.

Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?