Walkers Crisps is launching a recycling initiative where members of the general public can send in used packets of crisps. The move comes after people bombarded the crisp manufacturer with used packets via post, highlighting how they’re not doing enough to meet green expectations.

Plastic straws have been demonised since images of marine life being damaged by them hijacked the public consciousness and spawned a flurry of Insta-activism. #Stopsucking is an example of how these eco-protests evolve, why they matter and how they inspire actual change.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?

The road to environmental sustainability is paved with good intentions, but this doesn’t stop dirty kitchen roll, coffee cups, pizza boxes and plastic bags wrongly put into recycling bins. Despite Britons being well aware of the need to recycle, more needs to be done to educate them into better action.