Looking for love online can be a minefield at the best of times, but it’s proving especially difficult for single 50- and 60-somethings who may not feel as comfortable on the platforms used by younger generations. How does Boomer-focused app Lumen address this cohort’s dating needs?

Grindr may have pioneered digital dating for the LGBTQ+ community, but its one-size-fits-all approach has left plenty to be desired. Her is giving queer women a space to call their own, creating a virtual community in which to meet like-minded individuals as friends or potential partners.

As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.

Niche dating apps aren’t necessarily anything new, and are usually innocuous mechanisms for matching like-minded people, but few have polarised like public-school dating app Toffee has, which has been accused of creating an environment that fosters ideals of social superiority.