In a time when people’s trust in charities is lower than ever, the Red Cross has managed to increase donations by 20% by using simple behavioural nudges. By being transparent about where a donor’s money is actually going, the charity is proving that trust in the sector can be rebuilt.

High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

Many festival-goers are mistakenly leaving their tents behind thinking they're going to be donated to good causes, but they are in fact going to waste. While such misinformation can be counterproductive, it highlights how people want to do good, but do need direction to make their contribution worthwhile.

Subscription boxes have helped FMCG brands get their goods directly into customers’ hands with minimal effort. With the Pause box, mental health charity Mind is looking to establish the same kind of automatic commitment to boost its donations and help subscribers improve their mental health.