A KFC Youth Confidence Report has found young Aussies lack confidence to speak up about their mental health in fear of the stigma. Mental health issues are prevalent across generations, people want the stigma to be lifted and brands using their voice are those that people can identify with.

Gen Zers are an ambitious bunch – 76% see themselves as ‘the owners of their careers’, in control of shaping their own paths. The Pickle app is helping these side hustlers sell their skills, connecting them with odd jobs and dares from painting walls to collecting shopping to shaving one’s head.

As awareness increases around workplace stress and anxiety, brands and advertisers are being challenged to address the psychological roadblocks people navigate in their daily lives. Nissan and Vice are helping young people prepare for employment with the video tutorial series 'Illuminated'.

A decade ago, social media was seen as a novel distraction. But with 92% of US teens going online daily, an online persona can lay the groundwork for an individual’s entire social life. Given the internet’s influence on Gen Z, Common Sense is helping students become better digital citizens.