Signal1 Oct 2018
Gore-Tex ad appeals to more than the outdoorsy type

Gore-Tex’s omnichannel campaign shows people how its clothing can be worn across a variety of seasons and weather conditions, and isn't necessarily restricted to one job. By tapping into people's various passions, the brand is breaking perceptions that its clothes are only for the outdoorsy type.

Gore-Tex ad appeals to more than the outdoorsy type