What’s the appeal of pre-loved products beyond the lower price? How are digital tools helping people find the perfect fashion fit? Why are tangible experiences so important in brick-and-mortar spaces? And how do shoppers make buying decisions in-store when they can’t find their preferred brand?

After pharmacists were made available via FaceTime at some African-American barbershops, the men who had contact with them considerably improved their health. The project shows how offering treatment in a familiar environment can help people feel more comfortable seeking out the care they need.

A flashy ad or in-store promo may convince people to buy a new detergent or snack, but brands often struggle to turn these trials into repeat purchases. Canvas8 spoke to Wendy Wood, a professor at the University of Southern California, to find out how old habits stop new products from taking off.

McDonald’s may embrace ‘Maccas’ Down Under while Chevrolet rejects 'Chevvy', but how do these monikers affect a company’s perception? Canvas8 spoke to Zhe Zhang, a doctoral candidate in marketing, to learn how nicknames impact people’s relationships with brands.