The American healthcare system is plagued by long waiting times and high costs, with the level of service often dependent on how much money a patient is able to pay. In the hope of making primary care more efficient, accessible, and personalized, Heal is reviving the tradition of house calls.

Public opinion has reached a tipping point, with the majority of Americans in favour of a single government-funded healthcare system. As Americans contemplate a vital industry that's failing many citizens, they’re rethinking the direction in which they want healthcare to develop.

In a precarious healthcare environment, Americans are Googling symptoms and seeking alternative remedies. Aiming to return power to the people, WEGO Health connects ‘Patient Leaders’ with health firms to ensure medical products are made with patient needs in mind.

Americans of all ages are growing concerned that the price of healthcare is their biggest obstacle to financial security in later life. As almost half of Boomers say they haven’t saved enough for retirement, some are turning to brands to help mitigate their money troubles.