Online holiday bookings may offer convenience, but removing a physical travel agent can make the process overwhelming. Canvas8 sat down with Johann Rozario, e-commerce product owner at Booking.com to understand how behavioural science can be harnessed to give people a better experience.

There's been a decline in the popularity of clubbing holidays among Gen Y, as they prefer to go on new experiential holidays – often fuelled by social media, rather than the desire for booze-filled breaks. Instead, they're updating their cultural CVs with snaps of their holidays on social media.

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

More consumers are looking to their mobile phones and tablets for big-ticket purchases such as flights and hotels. The Hopper mobile app provides travellers with a personalised mobile shopping experience. Using AI, the software suggests flights and cities that may appeal to each buyer and recommends them via push notifications, as well as helping them to find the cheapest fare.