A Gallup poll has found that most Americans still prefer shopping in physical supermakets on a weekly basis, over ordering their groceries online to be delivered. It appears that many still aren't sold with claims that online grocery shopping is easier, instead preferring to dine out for convenience.

What’s the appeal of pre-loved products beyond the lower price? How are digital tools helping people find the perfect fashion fit? Why are tangible experiences so important in brick-and-mortar spaces? And how do shoppers make buying decisions in-store when they can’t find their preferred brand?

Dinner is in an hour and a key ingredient is missing, so you pop to the closest shop only to find that it doesn’t have your usual brand. When shoppers need something instantly and their first choice isn’t available, what informs their selection? How do companies compete to be the second best choice?

The vast majority of Americans now shop online – buying everything from clothes to mattresses to houses. But they are still sticking with physical shops when it comes to grocery shopping – 42% of shoppers want to see, touch, and smell fresh produce before they buy it.