A culture of self-improvement is at odds with a culture of distraction, but MIT is aiming to fix this through a new series of micro-learning apps. With WaitSuite, users can pick up languages while they wait for things to load, satisfying their learning ambitions as well as their impatience.

Many people say they would love to learn a new language, but it can be difficult and time consuming. But in light of recent events such as Brexit, Britons are recognising the importance of such skills – with around one in five saying that learning a new language is one of their New Year's resolutions for 2018.

Gen Zers are an ambitious bunch – 76% see themselves as ‘the owners of their careers’, in control of shaping their own paths. The Pickle app is helping these side hustlers sell their skills, connecting them with odd jobs and dares from painting walls to collecting shopping to shaving one’s head.

The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?