The latest ad in Persil’s Dirt is Good campaign offers a shocking revelation – children spend less time outdoors than prison inmates. And it’s an issue that concerns 97% of parents. But while the press have been eating it up, will this glossy, documentary-style spot actually engage families?

HP's 'Togetherness' commercial shows a family engaged in a heated argument about global warming over Christmas dinner. It's a recognition of how polarised societies are becoming, and how this is having a major impact on our closest relationships.

The NRA’s latest advert is a call to arms that pits gun-toting Americans against those supposedly destroying their nation – but keeps this group unnamed. By leaving the aggressors anonymous, the NRA is playing off a polarised society that can find enemies in anything.

Thai Life’s latest advert is a stirring account of a woman’s life, which prompted a flurry of emotional responses from its viewers. By encouraging people to discuss their own life stories, Thai Life places its brand at the centre of people’s real emotions, rather than solely staged ones.