Ahead of Deadpool 2’s release, 20th Century Fox has created an irreverent crossover campaign in partnership with a number of brands. By placing the troublemaking character alongside already-cheeky brands, the campaign shows how the perfect context can form a lasting impression.

Vimto, in collaboration with ad agency Quiet Storm, has released a television and digital campaign that rewards rebels. The ad’s creative design and irreverent message caters to the non-conformists tired of brands telling them how to feel, believe and act.

Why is everyone watching Dix pour cent? How did TV anchor Cyril Hanouna become a national hero? And why are the French more eco-conscious than ever? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by French people in 2016.

There’s an open secret among Monopoly players – everyone cheats. In response to constantly stolen bills and hotels appearing on Boardwalk, Hasbro created Monopoly Cheaters’ Edition, which legitimizes and rewards those who employ unfair tactics. But what does this say about society in 2018?