Virtual reality has struggled to find its foothold in everyday use, but VR Concept in the UK thinks it’s found the perfect setting in which VR can be enjoyed: the pub. VR is often viewed as an isolating and expensive experience, but placing it in an everyday setting could help normalise the tech.

As dedicated venues open up worldwide, VR gaming could help revive the popularity of amusement arcades. Despite the growing interest, home VR is still prohibitively expensive for most, so third party venues give the opportunity to become a key destination for next-gen gamers.

There are hundreds of millions of sports fans worldwide, but whether due to geographical distance or limited ticket availability, many won’t get to see their favourite team in a stadium setting. With Intel True View, however, people can immerse themselves in the action through VR live-streams.

Expensive headsets and a lack of mainstream exposure mean that virtual reality is still very much a niche interest in most countries. But in China, VR cafés run by Shenzhen-based start-up Emax are turning this emerging technology into everyday entertainment with a social side.