While dating apps have been a major disruptor in the ways we find love, Gen Yers in the UK have seemingly grown tired of swiping at a screen. Instead, many are turning back to the old ways, seeking real-life experiences and more spontaneous human interactions as they search for romance.

Tinder’s ad uses a tale of caveman romance to show what dating was like before the imposition of society's rules – and likens that freedom of choice to modern dating. As people lay criticism on swipe culture, Tinder’s ad uses primitive man to redefine what counts as natural in the pursuit of love.

Breaking up is hard to do – and it’s gotten even more difficult since the advent of smartphones and social media. From resisting stalking an ex on Facebook to encouraging positive thoughts, Break-Up Boss promises to get people through the emotional aftermath of a freshly-ended relationship.

Divorce used to be a dirty word, but with almost half of marriages now ending this way, attitudes are adjusting. Increasingly, people are looking for a ritual to mark the end of married life, and however they want to usher in their new singledom, Divorce Party Planner is on hand to help.