Celebrity endorsements are old hat, but digitisation has bred a discerning consumer that demands transparency, leaving these partnerships feeling inauthentic. Instead – as seen in Nike and FKA Twigs’ ‘Do You Believe in More?’ – brands and celebrities are ‘collaborating’.

Behavioural sciences can help us to improve organisations from the ground up, starting by looking at our own behaviours at work. Canvas8 spoke with economist Caroline Webb, author of How to Have a Good Day, about how behavioural sciences can help us to work smarter.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

TV cliffhangers leave audiences eager for more, and when they can’t get a quick answer to what happens next, they’re finding satisfaction through other sources. Canvas8 spoke to Chen Wang, an assistant professor at Drexel University, to learn how curiosity can lead to indulgent decision-making.