Mars Maltesers has released an ad campaign that uses humour to tackle two taboo topics faced by women; the menopause and lesbian dating. The campaign’s forthright and irreverent tone taps into people’s desire to see real people and real issues portrayed authentically.

Puberty can be confusing, and information is often lacking – 30% of young people say that they didn’t learn enough about how their body changes during adolescence. Covering everything from beards to bullying to what's happening ‘down there’, Guy Stuff is a book that's providing support for boys.

Long associated with teenaged boys and sexually charged ads, Lynx is undergoing its biggest repositioning in 20 years. It’s aiming to reach a more mature and progressive market by championing modern ideas of masculinity, but will it be enough to overcome the brand’s historically laddish image?

From the rise of metrosexuals – all man bags and make-up – to the growing prominence of gay sports stars, masculinity has evolved to be barely recognisable from its old school counterpart. But how has male friendship evolved with it? And what role does it play in the lives of modern men?