Nike is hoping to encourage more young Londoners to get active with its humorous take on what it's like to play sport in the capital city. The spot, which is being hailed for its depiction of Gen Z lives, shows people will favour a brand if it represents its audience authentically.

What’s got so many Chinese thinking about themselves? Why are so many women filing for divorce? And how is China’s pollution problem fuelling on-demand culture? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by China people in 2016.

As marathon mania hits China, Nike has teamed up with Wieden + Kennedy to offer people a virtual trial of the former’s running shoe, the ‘Epic React’. Through an 8-bit style running game, they can experience the features of the trainer in a more immersive way than simply slipping them on.

That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author of The Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.