Signal8 Jun 2018
Crayola makeup range taps into childhood creativity

Crayola’s beauty line for ASOS comprises more than 50 products, all resembling the iconic Crayola crayon. The range includes ‘face crayons’ – also known as mascara, eyeshadow and lipstick – and taps into a sense of nostalgia derived from the creativity closely associated with the brand.

Crayola makeup range taps into childhood creativity