For many people, over-the-top fragrance ads can be sources of either great amusement or annoyance. In a knowing parody, Old Spice literally gets on your back with its latest print campaign – the perfume brand is running ads in GQ that have an entire scented paper blazer enclosed.

For digital natives, Facebook and Instagram are key social lifelines – but they also present a risk to users’ wellbeing as they judge themselves by what they see on these platforms. How is satirical site Lifefaker sparking a conversation about the dangers of obsessing over one’s online image?

After a year marked by divisive rhetoric and seemingly incessant bad news, it’s unsurprising that 2016’s Xmas ads move away from the idea of magical jollity. Canvas8 spoke to Rob Thomas, founder of Practical Semiotics, to understand why the idyllic holiday montage is a thing of the past.

Liquid Death is a canned water which combines the high octane branding hallmarks of energy drinks with the health-appeal of H20. The drink has garnered attention online via a tongue-in-cheek viral video that appeals to both the rebellious nature and the health concerns of youngsters.