As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?

Microsoft has swapped its moderately disability-friendly controller for one specifically designed to accommodate differently abled gamers. As the tech industry – and gaming in particular – struggles with reputations for neglecting inclusivity, Microsoft is making a point of its commitment.

Airbnb has transformed travel for millions, but people with disabilities are often left unsatisfied by the limited options for accessible accommodation, transport, and medical equipment. Accomable aims to fill this gap, letting them tailor trips that cater to their specific requirements.

Whether it's a one dimensional stereotype, or played down for the sake of the audience, representations of disabled people are lacking in the media. But with 63% of Britons saying that better representation can help break down stigma, there is room for brands to offer up real portrayals of disabilities.