Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.

Historic breweries and Reinheitsgebot – 'German Beer Purity Law' has kept good beer at the heart of German culture, but people's palates are diversifying. With 82 craft breweries opening up across the country, Germans are embracing new flavours and the backstories behind the creation of craft beer.

Between the rise of the wellness movement and more moderated attitudes to consumption, alcohol brands are having a hard time. In response, Carlsberg is celebrating its Danish roots in its latest TV campaign, dubbed ‘The Danish Way’. Can going back to basics lure people back to the lager?

Many brands have been slow to reflect changing family dynamics, but IKEA has chosen a different path. Its ‘Where Life Happens’ campaign depicts single parenthood, adoption and divorced parents with children. While the ads might not be aspirational, they're depicting the real modern family.