Wealthy Chinese consumers are well known for their love of luxury goods, and this is especially true for China’s Gen Y HNWIs. This generation of wealthy shoppers is spending more than any other generation on luxury and high-end tech, with exclusivity and authenticity the driving force.

Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?

Luxury shopping is at the top of to-do lists for half of China's international travellers – despite the fact that they could easily find many of their purchases at home or online. They're opting to travel abroad because it adds an experiential dimension to their shopping trips.

Hashtag crazes like #A4Challenge and #BellyButtonChallenge reveal the huge social pressure Chinese women are under to conform to narrow beauty ideals. With a variety of eating disorders on the rise, some brands are now helping young people reject old conventions and pursue self-acceptance.