A growing number of Britons opting for holidays on home soil, with 80% saying that staycations are less stressful than trips abroad. But how do they go about finding accommodation? Canvas8 spoke to 20 men and women to understand what’s most important to them when booking a hotel in the UK.

Staying in the American countryside doesn’t have to mean slumming it in a sleazy motel. With domestic travel on the rise, and people increasingly venturing beyond cities, Airbnb is proving an attractive option for accommodation – and rural communitites are cashing in.

As more people want to immerse themsleves in local culture when on vacation, tourists want where they stay to be part of the experience, too. According to Airbnb, there's a growing interest in alternative accommodation – think lodges in the middle of a forest, traditional yurts and Japanese ryokans.

Airbnb is bigger than the world's top five hotel brands put together, but most people who browse never book accommodation through the platform. It’s now trying to cater to a wider audience by allowing hotels – which were previously banned from the site – to list their rooms.