Black Tomato has established itself as a travel disrupter by offering extreme, distinct experiences tailor-made for high-earning clients. Now, it’s taking personalisation to the next level with Blink, which lets people design their own luxury camping trip – one that the brand will never recreate.

Air France has released an advert highlighting the pitfalls of ultra low-cost flying, while reminding people its economy services are fully inclusive. With people ultra price conscious around air travel, and many glossing over extra charges, Air France positions itself as an upfront, quality alternative.

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

Faced with stiff competition in a crowded market of no-frills airlines, United Airlines is upping its downgrade game, introducing a basic economy option for passengers. For an extremely low price, customers can now board last and forfeit their right to overhead bin space and upgrades.