As travellers both new and seasoned demand more unique experiences that they can boast about on their social feeds, some are opting for sustainable trips to offset their CO2 footprint and help communities abroad. How can tour operators facilitate this kind of responsible travel?

Hotels have long appealed to people’s green-streak and encouraged them to reuse their towels. But some eco-conscious patrons want greater sustainable options, so hotels are giving guests the chance to skip housekeeping altogether in return for food vouchers and other perks.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

Luxury sustainable travel is on the rise, but a surprisingly high number of travellers aren’t prioritising it. This is largely due to a lack of awareness and, especially for Americans and the Japanese, a scepticism around the authenticity of hoteliers' boasts of eco credentials.