A Christmas dinner is not complete without festive crackers. And while this tradition is entrenched in the winter holiday, Easter crackers are becoming more popular. There's no one way to celebrate an occasion anymore, and festive traditions are becoming more fluid and personalised.

For many Americans, gift-giving is an integral part of showing love for family, friends and even pets. But why are some groups prioritised when picking out presents? Canvas8 spoke to 20 men and women from across the US to find out what they think about gift-giving and who they can’t help but spoil.

For many singletons, Valentine’s day isn’t something exclusively for those in relationships. Greetings card retailer Clintons Cards found a growing proportion of annual sales are being driven by people sending their nearest and dearest cards to show their love, as people re-interpret old traditions.

Thanksgiving holds a special place in the hearts of Americans young and old. With Gen Yers now taking over hosting and travelling more often to reconnect with loved ones, what constitutes the perfect T-day for this cohort? Canvas8 sat down with 20 men and women from across the US to find out.