Whether it's a one dimensional stereotype, or played down for the sake of the audience, representations of disabled people are lacking in the media. But with 63% of Britons saying that better representation can help break down stigma, there is room for brands to offer up real portrayals of disabilities.

For wheelchair users, finding suitable travel accommodation can prove a frustrating experience. Airbnb is making it easier for people in wheelchairs to find listings that better meet their needs, and is an example of a brand becoming conscious of the need to be more inclusive.

Although the average US woman is now a size 16, only 0.1% of high-end brands identify as ‘plus-size’. Aiming to diversify the luxury fashion industry and tap into the growing demand for greater size-inclusivity in fashion, 11 Honoré is an online platform offering chic fashion styles in US sizes 10-20.

Bike sharing schemes enable urbanites to get around in a cheap and eco-friendly way – but they’re often inaccessible to those with disabilities. Adaptive Biketown, a scheme run in Portland, Oregon, aims to change this, letting disabled individuals rent a cycle that meets their specific needs.