As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?

While Barbie has been a Western staple of girlhood for decades, she's not in Nigeria. Not any more. After realising that it was nearly impossible to buy a black doll in Nigeria, Taofick Okoyo started his own line of dolls called Queens of Africa - and they're more popular than Barbie.

Nestled between ads for beer and cars, the ‘Dads Who Play Barbie’ campaign that aired during the NFL playoffs was a 30-second spot targeting fathers. It continues Mattel’s strategy of bonding with parents, while highlighting the evolving role dads have in childrearing.

While Barbie’s reign in the toy aisles has been under threat for some years, Mattel has been working to make her relevant for modern kids. The toy brand has announced a 23% sales jump for the 57-year-old doll, thanks in part to its inspirational 'You Can Be Anything' marketing campaign.