Amid growing concern around diet-related diseases, Americans are losing their taste for sugary pop. Yet while they may be seeking healthier drinks, many people still crave that satisfying fizz – and Coca-Cola has tapped into this with the acquisition of Mexican sparkling water brand Topo Chico.

The H2O game has long been a serious business, and soft drinks manufacturers have had to play catch up as people turn their backs on sugary drinks. Drinkfinity is a subsidary of PepsiCo looking to join the soft drink fray, albeit with a healthier, eco-friendly alternative.

The Shinola brand was dead and buried less than a decade ago, but it’s now thriving as a modern exemplar of American cool, selling artisan goods hand-made in Detroit. Yet with authenticity so important to many shoppers, why aren’t people complaining about its manufactured heritage?

There’s nothing like showcasing a country’s landscapes on the silver screen to pique the interest of potential visitors. But Tourism Australia is betting it doesn’t even need a real movie; it created a trailer for a Crocodile Dundee reboot and promoted it online before revealing that it was a fake.