Signal5 Mar 2018
ABC's Roseanne ad moves people to exist in harmony

To promote the revival season of the sitcom Roseanne, ABC recreated the TV show’s iconic living room on a New York subway train. As people become wary of nostalgia in marketing, ABC is using the tactic to remind people that 'better times' aren't stuck in the past – they're within reach.

ABC's Roseanne ad moves people to exist in harmony