Joining the ranks of brands putting customers at the heart of the creative process, Scottish whiskey brand Johnnie Walker is launching My Edition. The innovation enables whiskey lovers to tailor the blend, bottle, and packaging to their individual taste, for a customised, luxury tipple.

PepsiCo’s CEO Indra Nooyi has announced that the company will be launching a line of snacks aimed specifically at women, whom she believes don’t like snacking in public. But this move could backfire, with research suggesting that women are more receptive to ungendered products.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

Bourbon is booming, rye is on the rise and Tennessee is thriving as US drinkers fall back in love with dark spirits. But a clever ad campaign isn't always enough for a brand to stand out. How did Jack Daniel’s grab people’s attention and remind them that whiskey is the drink of rock and roll stars?