Signal22 Feb 2018
Nike lets Jordan fans shop in store via Snapchat

For the pre-release of the new Air Jordan III 'Tinker' shoe, Nike teamed up with Snapchat for an exclusive shopping event at the NBA All-Star game in Los Angeles. Blurring the line between online and in-store shopping, the event brought digital shoppers a tangible taste of drop day in a Nike store.

Nike lets Jordan fans shop in store via Snapchat