Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

Many parents are turning to smartwatches to monitor their child’s location and health, but a report from the Norwegian Consumer Council has found that the data from these devices are not protected – a big concern for the 87% of British parents who want to keep their child’s life private.

Stealing mum or dad's iPad to watch a show or play a game has become second nature for Gen Z. But Amazon now wants to give them their own tablet. The Amazon Fire Kids Edition is packed with educational content and kid-friendly movies to ensure they’ll never grab for mum’s gadget again.

Germany’s telecommunication agency has issued a ban on children’s smartwatches, and has even asked parents to destroy any existing ones. As younger Germans become more inclined to adopt technology, older generations are pulling focus back towards privacy concerns.