Many pet owners see their furry friends as members of the family, splashing out on them accordingly. But when heading abroad, it can be difficult to leave one’s pooch languishing in a kennel. Pawshake offers another option, providing a platform through which owners can connect with pet sitters.

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

While pets in the West are becoming part of the family, in India they have taken on a darker role – as disposable status symbols. Trendy foreign breeds, including huskies, St. Bernards and Alaskan Malamutes, are even being sold illegally via Facebook groups.

People in China own a lot of pets, and they love splashing out to spoil them. Now, some are treating their furry friends to an array of gadgets, and electronic device manufacturers are cashing-in on the growing pet economy with tracking devices, automated feeders and monitors.