Game of Thrones fans might flock to HBO solely to watch that one show, but they won’t hesitate to drop the service once the season ends. As opting in and out of entertainment platforms becomes easier, streaming providers are struggling to inspire loyalty in non-committal viewers.

From clothing subscriptions to holiday plans, bundle packages are everywhere – but what’s their appeal? Canvas8 spoke with Ayelet Fishbach and Franklin Shaddy, researchers at the University of Chicago’s Booth School of Business, to learn what makes a bundle more valuable than its separate parts.

From socialising on Snapchat to getting gourmet dishes delivered to your door to binge-watching the latest Netflix series, digital leisure is having a profound effect on the way Gen Yers spend their downtime. Is staying in really the new going out? And what will prise people from their sofas?

Another year, another few billion dollars in the bank it would appear for online streaming giant, Netflix. And with a recent subscriber boom pushing the company's market value to the $100 billion mark, it will be the customer who benefits, as Netflix promise to reinvest in new original content.