Signal2 Feb 2018
Flamethrower sale sees fans buy into cult of Elon Musk

When Elon Musk tweeted that he was going to sell a branded flamethrower, people didn’t know if they should take him seriously. But with all 20,000 units sold within hours of the announcement, Musk demonstrated how a charismatic public persona can encourage people to spend.

Flamethrower sale sees fans buy into cult of Elon Musk