While China is well-known for its love of luxury fashion labels, the nation’s holidaymakers aren’t as enamoured with high-end accommodation. Hong-Kong based Rosewood Hotel Group recognises this, attracting travellers with local knowledge and home comforts over luxury and prestige.

Appealing to the 'champagne socialist' set, a hotel in Washington DC hopes to attract to passionate customers by providing dedicated spaces for activism and social good. But rather than channelling the grit of past movements, it aims to do so without sacrificing five-star luxury.

Luxury hotels in Paris such as Hôtel de Crillon and the Ritz have upgraded their gift shops into concept stores, selling designer fashion, fresh flowers, jewellery and more. The stores cater to wealthy guests who are happy to spend on more than just hospitality when travelling.

Airbnb has shaken up the hotel industry, leaving major chains like Marriott and Hilton scrambling to figure out exactly what Gen Yers want while on their travels. London’s Cheval Residences is now aiming to reach these consumers by using technology to give them access to their favourite brands.