Due to long hours at the office and time-consuming commutes, employees in India have a poor work-life balance compared to the rest of the world. And as they face talent shortages, some companies are introducing policies to tackle this, and attract potential employees to boot.

In a work culture with long hours, a lack of staff and bosses with high standards, most people would relish in taking their annual leave to get some time away from the office. But India's hectic work schedules mean that employees aren’t taking their holiday time.

As well as hosting witty puns and political rants, Twitter is a stage for people’s humblebrags about a lack of free time. Canvas8 spoke with Neeru Paharia, assistant professor at Georgetown University, to find how busyness serves as a social marker, and what this could mean for brands.

Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?