Monocle, the ‘global briefing’ mag for the affluent, has always sat apart from industry trends. While other publishers pursued the online free-for-all, Monocle upped its subscription price and expanded into podcasts. Now it’s planning a move into traditional radio broadcasting.

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazine Traveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.

As e-commerce and brick-and-mortar begin to settle into a comfortable co-existence, a new retail format is beginning to emerge, blending the best of both worlds in experiential spaces that are neither store nor home. But why are digital-first labels deciding to go offline at all?

Mercedes-Benz is among the 20 most valuable brands in the world, and is renowned for luxury cars with clean lines and high-tech functionality. Now, business travellers to London who 'don't want to compromise on style' can stay in a Mercedes-branded luxury serviced apartment.