More than 200 million Pumpkin Spice Lattes have been sold since 2003, attracting a cult-like following in the process. Its arrival is considered the ‘start of fall’, welcomed online with excitement worthy of a homecoming queen. How did a hot drink become the icon of all things autumnal?

Ever felt your spirits lift when the sun is out, or slump when waking up to grey clouds? It’s something we all experience, but beyond affecting mood, how does the weather impact shopping habits? And how can brands capitalise on seasonal and daily shifts to satisfy customers’ needs?

Thanksgiving holds a special place in the hearts of Americans young and old. With Gen Yers now taking over hosting and travelling more often to reconnect with loved ones, what constitutes the perfect T-day for this cohort? Canvas8 sat down with 20 men and women from across the US to find out.

Christmas seems to come earlier every year – or at least the marketing and advertising frenzy that precedes it. Festive madness is becoming even more all-conquering since the arrival of Black Friday in the UK, but how has the way Brits shop and think about Christmas changed?